About me

I’m a 4x CMO, venture partner, startup launch advisor and fractional CMO who’s been in brand strategy for 25 years leading brand repositioning projects for brands as varied as Harry Potter, Capitol Studios, LeapFrog and Westfield Malls as well as leading hundreds of product launches for both consumer and B2B companies. In the last ten years I’ve been more of a specialist in tech startups (Seed to Series B) launching new brands, products and raising funds (both B2B and B2C) in companies ranging from AI content moderation, construction tech, fin-tech, healthcare and medical devices, kids gaming apps, crypto projects and synthetic data for LLM training…. it pretty much runs the gamut.

While I can’t talk about the proprietary work I do for clients and portfolio companies, I continue to be fascinated with the applied psychology of influence loops…. the mechanics of how masses of people can change perceptions, try a new product, change from an existing way of doing things to something new – and I’m also exposed to incredibly smart people inventing the world we’ll all be living in tomorrow and love to share ideas with others.

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I publish sporadically. By subscribing you won’t miss any of my well-researched missives from the front lines of brand-building, startup strategy and product launches as I work with VC-backed early stage companies – and partner with (or compete with) tech giants – building tomorrow’s companies.

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I will never publish anything that wastes your time

I will never publish something that I would not want to read. So I may publish infrequently because I’m very busy as a fractional CMO for 3 companies, VC partner and Go-to-Market advisor for several early-stage portfolio companies… (and a dad and husband!) – but I promise I won’t waste my time or yours writing something that’s boring or dumb.

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Connect with other curious people

Be part of a community of people who share your interests. I’m completely driven by curiosity and love to share ideas with people who similarly view the world as maleable. Participate in the comments section, or support this work with a subscription.

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