Archive - HypeScience

In About 24 Months, AI Agents Will Kill Your Entire B2B Funnel

While marketers panic about AI search, the real threat is already here: AI agents that buy software without ever visiting your website

Oct 24 •

Dave Matli

May 2025

Is Starbucks About to Lose Billions in Free Advertising—One Cup at a Time?

Starbucks is phasing out clear plastic cups to reduce landfill waste—but the move may cost them one of their most valuable marketing engines.

May 23 •

Dave Matli

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